Journal of Euromarketing
Availability: | Nur für einen Teil der erschienenen Jahrgänge zugänglich. |
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Licensed Period: | Nationallizenz: Jg. 1 (1991) - Jg. 8 (2000) ReadMe |
Remaining Periods: | Homepage of the journal |
Fulltext: | http://emedien3.sub.uni-hamburg.de/ezb/start?ezbid=36698&title=Journal… |
Homepage(s): | |
Fulltext available since: | Volume 1 (1991) |
Fulltext available until: | Volume 18 (2009) |
Publisher: |
Routledge, Taylor & Francis Group Search publishers open access policy in SHERPA/RoMEO |
ZDB-ID: | 2069733-8 |
Subject(s): | |
Tag(s): | Marketing |
E-ISSN(s): | 1528-6967 |
P-ISSN(s): | 1049-6483 |
Appearance: | Volltext, Online und Druckausgabe |
Costs: | kostenpflichtig |
Comment: | 2010 aufgegangen in: Journal of Global Marketing The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms. |
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