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Journal of Promotion Management

Availability: Nur für einen Teil der erschienenen Jahrgänge zugänglich.
Licensed Period: Jg. 4, H. 1 (1997) -   ReadMe
Licensed Period: Nationallizenz: Jg. 1 (1992) - Jg. 5 (2000)   ReadMe
Remaining Periods: Homepage of the journal
Homepage(s):
Fulltext available since: Volume 1 (1992)
Publisher: Routledge, Taylor & Francis Group
Search publishers open access policy in SHERPA/RoMEO
ZDB-ID: 2112907-1
Subject(s):
Tag(s): Marketing
E-ISSN(s): 1540-7594
P-ISSN(s): 1049-6491
Appearance: Volltext, Online und Druckausgabe
Costs: kostenpflichtig
Comment: The Journal of Promotion Management will keep you up to date with cutting edge with applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas.
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