Journal of Promotion Management
Availability: | Nur für einen Teil der erschienenen Jahrgänge zugänglich. |
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Licensed Period: | Jg. 4, H. 1 (1997) - ReadMe |
Licensed Period: | Nationallizenz: Jg. 1 (1992) - Jg. 5 (2000) ReadMe |
Remaining Periods: | Homepage of the journal |
Homepage(s): | |
Fulltext available since: | Volume 1 (1992) |
Publisher: |
Routledge, Taylor & Francis Group Search publishers open access policy in SHERPA/RoMEO |
ZDB-ID: | 2112907-1 |
Subject(s): | |
Tag(s): | Marketing |
E-ISSN(s): | 1540-7594 |
P-ISSN(s): | 1049-6491 |
Appearance: | Volltext, Online und Druckausgabe |
Costs: | kostenpflichtig |
Comment: | The Journal of Promotion Management will keep you up to date with cutting edge with applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. |
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