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Journal of Marketing Research : JMR (via PAO)

Availability: Accessible on campus and for members of the University also externally
Licensed Period: Nationallizenz: Vol. 1 (1964) - Vol. 32 (1995)   ReadMe
Licensed Period: Vol. 1 (1964) - Vol. 27 (1990)   ReadMe
Fulltext available since: Volume 1 , H. 1 (1964)
Fulltext available until: Volume 37 , H. 4 (2000)
Publisher: American Marketing Association (AMA) ; via PAO
ZDB-ID: 2066604-4
Subject(s): Economics
E-ISSN(s): 1547-7193
P-ISSN(s): 0022-2437
Appearance: local journal
Costs: subject to fee
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