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Journal of Marketing Research : JMR (ältere Jahrgänge via JSTOR)

Availability: Accessible on campus and for members of the University also externally
Licensed Period: Vol. 1 (1964) - Not the most recent 4 volumes   ReadMe
Fulltext: http://emedien3.sub.uni-hamburg.de/ezb/start?ezbid=51882&title=Journal
Homepage(s):
Fulltext available since: Volume 1 (1964)
Moving Wall: Not the current 4 volumes
Publisher: Sage Publications ; American Marketing Association (AMA) ; JSTOR
ZDB-ID: 2066604-4
Subject(s): Economics
E-ISSN(s): 1547-7193
P-ISSN(s): 0022-2437
Appearance: retrospectively digitized
Costs: subject to fee
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