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Journal of Food Products Marketing

Availability: Only a part of the volumes is accessible.
Licensed Period: Vol. 3, Iss. 4 (1997) -   ReadMe
Licensed Period: Nationallizenz: Vol. 1 (1992) - Vol. 6 (2000)   ReadMe
Remaining Periods: Homepage of the journal
Homepage(s):
Fulltext available since: Volume 1 (1992)
Publisher: Routledge, Taylor & Francis Group
ZDB-ID: 2112964-2
Subject(s): Agriculture, Forestry etc., Economics
E-ISSN(s): 1540-4102
P-ISSN(s): 1045-4446
Appearance: Fulltext, online and print
Costs: free of charge in conjunction with print subscription
Comment: From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes both refereed research studies as well as opinions, guidelines, and speeches by practitioners which contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.
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