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Journal of Euromarketing

Availability: Only a part of the volumes is accessible.
Licensed Period: Nationallizenz: Vol. 1 (1991) - Vol. 8 (2000)   ReadMe
Remaining Periods: Homepage of the journal
Fulltext: http://emedien3.sub.uni-hamburg.de/ezb/start?ezbid=36698&title=Journal
Homepage(s):
Fulltext available since: Volume 1 (1991)
Fulltext available until: Volume 18 (2009)
Publisher: Routledge, Taylor & Francis Group
ZDB-ID: 2069733-8
Subject(s): Economics
E-ISSN(s): 1528-6967
P-ISSN(s): 1049-6483
Appearance: Fulltext, online and print
Costs: free of charge in conjunction with print subscription
Pricetype annotation: free of charge with print subscription (campus wide license)
Comment: 2010 aufgegangen in: Journal of Global Marketing The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe. It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms.
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