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Journal of Marketing Practice: Applied Marketing Science

Availability: Accessible on campus and for members of the University also externally
Licensed Period: Nationallizenz: Vol. 1 (1995) - Vol. 5 (1999)   ReadMe
Licensed Period: Vol. 1, Iss. 1 (1995) - Vol. 5, Iss. 6 (1999)   ReadMe
Licensed Period: Vol. 1, Iss. 1 (1995) - Vol. 5, Iss. 6 (1999)   ReadMe
Homepage(s):
Fulltext available since: Volume 1 , H. 1 (1995)
Fulltext available until: Volume 5 , H. 8 (1999)
Publisher: Emerald (ehemals: MCB University Press)
ZDB-ID: 2020301-9
Subject(s): Economics
E-ISSN(s): 1758-7794
P-ISSN(s): 1355-2538
Appearance: Fulltext, online only
Costs: subject to fee
Comment: Ab 2000 aufgegangen in: Marketing Intelligence and Planning .
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